Identity for new casual dining premises

I was approached by the owners setting up a new casual dining premises of the name Citrom Lounge; they wanted a strong, distinctive identity which portrayed a youthful stylish image, modern with a sense of relaxation. The client had definite ideas of the lime green and black colour scheme, while I was able to explore the typographic elements - and introduce the lemon slice as a point of interest in a complimentary yellow, and interplay on the name 'Citrom'.

See also under logo category.