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This book presents a step-by-step procedural approach to the art of selling, and is aimed at anyone directly involved in sales, to improve their selling techniques, but is also relevant to business managers, coaches and mentors, and anyone interested in improving their sales approach and indeed their business bottom line.
It also covers aspects of negotiation, leadership, interviewing and managing of staff; resolution issues and overall staff performance to achieve business success.
The book has been written by Lynne Lloyd, a Managing Consultant and owner of People Results, a talent acquisition and development company aimed at providing employers with the right talent for their positions. People Results aims to achieve excellence in your recruiting requirements, matching your needs to the perfect employee to suit that position. They also operate teaching and training workshops.
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My involvement: To create a design for the jacket. The synopsis for the book was well defined and the author provided a clear brief for what she wanted to portray. The title and the subline almost determined the approach, with its comparison with sporting achievement - an image was sought depicting winning, running a race and achieving… to essentially excel in the book's topic - that of sales. It was considered that blue was the most appropriate colour, aided by the graphic nature of the chosen image; use was made of the image's dynamic perspective and was cropped to best advantage. The strong black element to the image was continued as a feature of the spine, acting to highlight the name of the author.
The back is purely textual, a promotional outline of the book's contents and its chief selling points. It also outlines the author's expertise and services offered to the business sector.
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