Artshadz' marketing strategy required the design of a stylish promotional brochure for distribution to their proposed retail outlets. This was to be a high visibility attractive design for intended high pick-up rate to promote awareness of the product.The challenge for me was to produce the required visual impact from minimal reference material; since the product had yet to be manufactured there was no photoshot material. Working only from photos of the wooden prototype model I recreated the outline in Illustrator, detailing it up in Photoshop. Then from scans of selected fabrics I applied the fabric sides, and created the step-by-step diagrams. Hence the final imagery was purely illustrative.

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