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As part of the setting up of 'The Gold Visitor' stationery and promotional materials are sales kits customised for each target area; these consisted of a standard eight-page document to the proposed format and style of the final brochures for each location. Here I have shown the sales brochure for Brisbane - the others follow an identical layout with content specific to their area. The brochure is composed of a front cover indicative of the final publication, with a two-page spread as a mock up sample; this features representative editorial and a dropped-in advertising panel - here showing a 1/3 page dummy example. The remaining pages contain information relating to sales and promotional aspects of the publication for potential advertisers, including circulation, distribution, publication period, rates and ad size options, as well as an inducement to be included on a website listing as part of the deal. See also logos. See also stationery.
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