This proved to be a very challenging brief: to depict a Social Planner whose professional interests are in relation to humans in the urban environment. The challenge was not that there was limited imagery from which to draw, but how to depict it in a succinct manner - hence it was more to do with what elements to leave out rather than include into a cluttered and unclear visual graphic. Many ideas were experimented with and in the end it was considered a simpler, more abstract solution was the most effective outcome.

See also under business card category