The client sought out my services for the design of a definitive logo. The business having been in existence for several decades using inconsistent and variable signwriting representing their company, finally decided it was time to consolidate their identity into one consistent logo, to be used in their general correspondence and communications, as well as for vehicle signage and corporate uniforms. Their shop frontage necessitated a long, narrow style, as in the inline version top, while this needed to be adapted into a stacked version to sit well on shirts or vehicle side.