| Logo for clothing outlet store for mature ladies
Following on from collateral previously carried out for Rare Bird, they required a consistent logotype identity to apply to new stationery and premises they were moving into; the bird icon was simplified and made more regular, and they really wanted to incorporate a strong distinctive colour scheme as part of their new identity. This combined use of a strong magenta with a gold foil effect as the inner border (example above-right), this being applied as a foil plate where available, while a pseudo gold effect version was also developed for use on applications restricted to process colour printing (example below-right).
See original version below.
See also under business card category. 
See also under stationery category. 
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top is a representation of the artwork used for spot colour use, above is the adapted artwork for process use depicting a reflective gold effect
Click to view larger version
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